In 2007 Kevin Rudd became Australia's first Labor Prime Minister in more than a decade, and within weeks had tabled a motion in parliament apologising to Australia's Indigenous peoples. The first cracks also started to appear in what would become known as the 'global financial crisis', one of the greatest assaults on global economic stability since the Great Depression.
The year marked a significant milestone for the fund as it launched a new brand and adopted a new name. The old Railway & Transport Health Fund became rt health fund, the fund for transport and electricity industry people. New members began to flock to the fund, with membership increasing by more than 11% in the 2007/08 financial year, almost three times the industry average. The new rt brand went on to be named a national finalist in the prestigious Australian Marketing Institute Awards for Excellence.
The change to 'rt health fund' was more than just a new name, it was a new approach to business based on the belief that it had to do more than just help members pay bills when they were unwell. The fund's new tagline 'be well, get well, stay well' said everything about its ambitions to become an organisation that would take an active role in helping people to take care of their health. As a first step toward becoming a health partner, three new health management programs were launched and enthusiastically embraced by members.
The year also saw the fund create formal partnerships with key organisations in the transport and electricity industries: the RTBU, the ETU and the TWU. And, it became a national organisation for the first time, with members in every state and territory.
The private health insurance industry experienced the biggest shake up in its history since the introduction of the 1953 National Health Act with the introduction of the Private Health Insurance Act.